H&M Williamsburg


Welcome to H&M Williamsburg – a progressive initiative from H&M exploring locally curated programming with experimental design presentations and curated capsule collection drops. This 16 month initiative exclusively created for Williamsburg bridges the gap between IRL and the digital world. In partnership with our friends at experiential agency The Gathery, Driver Digital created the program’s digital offering.


Web Development
User Experience
Custom Data Capture

Dynamic Map

With 15 unique local partners per collection drop, H&M wanted to draw attention to the valuable participating community within Williamsburg. We created a dynamic map to scale for both desktop and mobile with expandable contact information for each partner.

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