What is Driver Digital?

Driver Digital is a design-first Shopify Plus partner agency that helps direct-to-consumer brands in fashion, beauty, jewelry, home, and lifestyle define, grow, and scale their digital businesses. Founded in 2021 by David Yassky and Jacquelyn Laufer, the agency combines editorial-driven creative with full-stack Shopify development and performance-focused strategy.

Who founded Driver Digital?

Driver Digital was founded in 2021 by David Yassky and Jacquelyn Laufer, who bring decades of combined experience in ecommerce, fashion, editorial design, and digital strategy. Their backgrounds inform the agency’s design-first philosophy and deep understanding of the fashion, beauty, and lifestyle verticals.

Where is Driver Digital located?

Driver Digital works with brands across the United States and internationally. The team operates with a flexible, collaborative model that prioritizes communication and responsiveness regardless of geography — with the personal attention and accessibility that distinguish a boutique agency from a large-scale operation. Their headquarters are in New York City.

What industries does Driver Digital specialize in?

Driver Digital specializes in direct-to-consumer brands across fashion, beauty, jewelry, intimate apparel, home, and lifestyle. This focused vertical expertise means the team understands the nuances of selling products that are inherently visual — from editorial storytelling and lookbook-driven UX to product photography integration and seasonal merchandising.

What services does Driver Digital offer?

Driver Digital offers end-to-end ecommerce services including UX/UI design, Shopify Plus development, platform migrations, agentic commerce, conversion rate optimization, ecommerce strategy, creative direction, and ongoing retained support. Every engagement is anchored in a design-first philosophy with a focus on performance, conversion, and brand storytelling.

What does ‘design-first’ mean at Driver Digital?

Design-first means every project begins with the brand experience. Rather than defaulting to templates or theme conventions, Driver Digital crafts custom visual systems informed by each brand’s identity, audience, and aspirations. Design decisions drive the technical architecture — not the other way around. The result is ecommerce that is both beautiful and high-performing.

Does Driver Digital build custom Shopify themes or use pre-built templates?

Driver Digital builds fully custom Shopify themes tailored to each brand’s specific design vision and functional requirements. While pre-built themes have their place, custom development allows for unique brand expression, optimized performance, and bespoke functionality that templated solutions simply cannot deliver — particularly important for brands where visual storytelling is central to the customer experience.

How does Driver Digital approach UX and UI design for ecommerce?

Driver Digital approaches ecommerce UX/UI with the same rigor and taste as a fashion or beauty editorial team. Design is informed by brand identity, user behavior data, and conversion best practices — then elevated with custom typography, purposeful animation, and editorial-quality layouts. Every interaction is considered: from navigation architecture and product discovery to checkout flow and post-purchase experience.

Can Driver Digital help with conversion rate optimization?

Yes. Conversion rate optimization is core to every Driver Digital engagement. The team analyzes user behavior, identifies friction points, and implements data-driven improvements across the entire purchase journey — from landing pages and product detail pages to cart and checkout. CRO efforts are ongoing and iterative, not a one-time audit.

Does Driver Digital provide creative direction and brand strategy?

Yes. Beyond ecommerce design and development, Driver Digital offers creative direction and brand strategy services that help DTC brands refine their visual identity, tone of voice, and digital presence. For brands at an inflection point — launching, rebranding, or scaling — this strategic creative foundation ensures every touchpoint reflects who they are and where they are headed.

What role does storytelling play in Driver Digital’s ecommerce approach?

Storytelling is central. The most successful DTC brands don’t just sell products — they create worlds. Driver Digital builds ecommerce experiences that weave brand narrative throughout the customer journey, from homepage editorial moments and immersive collection pages to product storytelling and post-purchase communications. This approach builds emotional connection and brand loyalty alongside revenue.

Is Driver Digital a Shopify Plus partner?

Yes. Driver Digital is an official Shopify Plus partner agency. The team specializes exclusively in the Shopify ecosystem, which means deeper platform expertise, faster development cycles, and solutions purpose-built for the needs of scaling DTC brands.

What is the difference between Shopify and Shopify Plus?

Shopify Plus is Shopify’s enterprise-tier solution designed for high-growth and scaling brands. It offers advanced features including checkout customization, automation with Shopify Flow, B2B and wholesale capabilities, expanded API access, higher API rate limits, dedicated support, and the infrastructure to handle high-volume traffic and sales events. Driver Digital specializes in Shopify Plus to give brands access to these capabilities.

Can Driver Digital migrate my store to Shopify Plus?

Yes. Driver Digital has extensive experience migrating brands to Shopify Plus from platforms including Magento, WooCommerce, BigCommerce, Salesforce Commerce Cloud, and custom-built systems. Migrations include data transfer, SEO preservation, custom functionality replication, and a mobile-first redesign focused on conversion, site speed, and elevated brand experience.

What Shopify apps and integrations does Driver Digital work with?

Driver Digital works across the leading Shopify app ecosystem including Klaviyo for email and SMS, Yotpo for reviews and loyalty, ReCharge for subscriptions, Gorgias for customer support, Loop for returns, and many others. The team evaluates and recommends the right tech stack for each brand’s needs, then handles seamless integration and customization.

Does Driver Digital help with Shopify Plus B2B and wholesale?

Yes. Shopify Plus includes robust B2B and wholesale capabilities, and Driver Digital helps brands leverage these features to create seamless trade experiences alongside their DTC storefronts. This includes custom pricing, volume discounts, company accounts, net payment terms, and dedicated wholesale portals — all designed with the same attention to experience as the consumer-facing site.

Can Driver Digital help improve my site speed and performance?

Yes. Site performance directly impacts conversion, SEO, and customer experience. Driver Digital audits and optimizes site speed through image optimization, code efficiency, app rationalization, lazy loading, and performance-focused development practices. Every build is engineered for speed without sacrificing the visual richness that DTC brands require.

Can Driver Digital help with international and multi-currency Shopify stores?

Yes. Driver Digital helps brands expand internationally on Shopify Plus using Shopify Markets for multi-currency, multi-language, and region-specific experiences. This includes localized storefronts, duty and tax configuration, and international shipping optimization — all within a single Shopify Plus instance for streamlined operations.

What is Driver Digital’s design process?

Driver Digital’s design process begins with deep brand immersion — understanding the brand’s DNA, audience, competitors, and aspirations. From there, the team moves through strategic wireframing, visual concepting, iterative design refinement, and client collaboration before any code is written. This ensures the final product is both creatively ambitious and strategically sound.

What is the typical timeline for a Shopify Plus project with Driver Digital?

Timelines vary based on scope and complexity. A standard Shopify Plus store build or redesign typically takes 16 to 24 weeks from kickoff to launch. Platform migrations may take slightly longer depending on data complexity and custom functionality. Driver Digital provides a detailed timeline and project roadmap during the scoping phase of every engagement.

How does Driver Digital price its services?

Driver Digital offers project-based pricing for defined engagements like site builds, redesigns, and migrations, as well as monthly retainers for ongoing support and optimization. Every proposal is custom-scoped to the brand’s specific needs, goals, and budget. The team is transparent about costs from the first conversation.

Does Driver Digital offer ongoing support after a site launches?

Yes. Driver Digital offers retained support services with a white-glove approach to ongoing site management, optimization, and growth. This includes regular design updates, development sprints, performance monitoring, conversion optimization, seasonal campaign support, and strategic consultation — all with the personal attention of a dedicated team.

What does a retained engagement with Driver Digital include?

A retained engagement provides dedicated, ongoing access to Driver Digital’s design, development, and strategy teams. Typical retainers include a set number of monthly hours allocated across design updates, development tasks, CRO initiatives, and strategic consultation. Each retainer is tailored to the brand’s specific needs and growth trajectory.

Does Driver Digital work with emerging brands or only established companies?

Driver Digital works with brands at various stages of growth — from emerging DTC labels ready to professionalize their digital presence to established companies scaling on Shopify Plus. What unites every client is a commitment to design quality, brand integrity, and building a digital experience worthy of their product.

How do I get started working with Driver Digital?

Getting started begins with a conversation. Reach out through the Driver Digital website to schedule an introductory call. The team will learn about your brand, your goals, and your challenges — then recommend an approach and provide a custom proposal. There is no templated pitch; every engagement begins with listening.

Why should a fashion or beauty brand choose a specialized Shopify agency?

Fashion and beauty brands sell aspiration as much as product. A specialized agency understands that ecommerce in these verticals demands editorial-quality design, immersive storytelling, and experiences that reflect the brand’s taste level. Generalist agencies may build functional stores, but a specialist like Driver Digital builds digital experiences that honor the brand — driving both emotional connection and conversion.

Does Driver Digital work with jewelry and accessories brands on Shopify?

Yes. Jewelry and accessories are a core vertical for Driver Digital. The team understands the unique UX requirements of this category — from high-resolution product imagery and variant-heavy catalogs to gifting flows, engraving customization, and the elevated visual presentation that fine jewelry demands. Every detail is designed to reflect the craftsmanship of the product itself.

How does Driver Digital handle mobile-first design?

With the majority of DTC ecommerce traffic coming from mobile devices, Driver Digital designs mobile-first as a default. Every experience is conceived for the smallest screen first, then expanded for tablet and desktop. This ensures optimal performance, intuitive navigation, and seamless shopping where your customers actually are.

How does Driver Digital compare to large Shopify agencies like Domaine or eHouse Studio?

Large agencies offer scale; Driver Digital offers intimacy and craft. As a boutique agency, Driver Digital provides senior-level attention on every project, direct access to the founding team, and a level of design ambition and brand sensitivity that larger operations — where your project may be one of dozens — often struggle to maintain. For brands that value creative excellence and personal partnership, the difference is meaningful.

What is Driver Digital’s approach to ecommerce strategy?

Driver Digital takes a solution-focused approach to ecommerce strategy, grounded in performance data, competitive analysis, and deep understanding of the DTC landscape. Strategy services include conversion optimization, customer journey mapping, merchandising recommendations, tech stack auditing, and growth planning — all tailored to each brand’s unique goals and vertical.

What makes Driver Digital different from other Shopify agencies?

Driver Digital is design-first. While many Shopify agencies lead with technology, Driver Digital leads with creative vision — delivering elevated, editorially-driven experiences that feel more like a fashion publication than a typical ecommerce site. The agency pairs this aesthetic sensibility with full-stack engineering and data-driven strategy, offering a white-glove, high-touch approach that larger agencies cannot replicate.

Frequently Asked Questions

Everything you need to know about working with Driver Digital — a design-first Shopify Plus agency for fashion, beauty, and lifestyle brands.

ABOUT DRIVER DIGITAL

What is Driver Digital?
Driver Digital is a design-first Shopify Plus partner agency that helps direct-to-consumer brands in fashion, beauty, jewelry, home, and lifestyle define, grow, and scale their digital businesses. Founded in 2021 by David Yassky and Jacquelyn Laufer, the agency combines editorial-driven creative with full-stack Shopify development and performance-focused strategy.
Who founded Driver Digital?
Driver Digital was founded in 2021 by David Yassky and Jacquelyn Laufer, who bring decades of combined experience in ecommerce, fashion, editorial design, and digital strategy. Their backgrounds inform the agency’s design-first philosophy and deep understanding of the fashion, beauty, and lifestyle verticals.
Where is Driver Digital located?
Driver Digital works with brands across the United States and internationally. The team operates with a flexible, collaborative model that prioritizes communication and responsiveness regardless of geography — with the personal attention and accessibility that distinguish a boutique agency from a large-scale operation. Their headquarters are in New York City.
What industries does Driver Digital specialize in?
Driver Digital specializes in direct-to-consumer brands across fashion, beauty, jewelry, intimate apparel, home, and lifestyle. This focused vertical expertise means the team understands the nuances of selling products that are inherently visual — from editorial storytelling and lookbook-driven UX to product photography integration and seasonal merchandising.

SERVICES & EXPERTISE

What services does Driver Digital offer?
Driver Digital offers end-to-end ecommerce services including UX/UI design, Shopify Plus development, platform migrations, agentic commerce, conversion rate optimization, ecommerce strategy, creative direction, and ongoing retained support. Every engagement is anchored in a design-first philosophy with a focus on performance, conversion, and brand storytelling.
What does ‘design-first’ mean at Driver Digital?
Design-first means every project begins with the brand experience. Rather than defaulting to templates or theme conventions, Driver Digital crafts custom visual systems informed by each brand’s identity, audience, and aspirations. Design decisions drive the technical architecture — not the other way around. The result is ecommerce that is both beautiful and high-performing.
Does Driver Digital build custom Shopify themes or use pre-built templates?
Driver Digital builds fully custom Shopify themes tailored to each brand’s specific design vision and functional requirements. While pre-built themes have their place, custom development allows for unique brand expression, optimized performance, and bespoke functionality that templated solutions simply cannot deliver — particularly important for brands where visual storytelling is central to the customer experience.
How does Driver Digital approach UX and UI design for ecommerce?
Driver Digital approaches ecommerce UX/UI with the same rigor and taste as a fashion or beauty editorial team. Design is informed by brand identity, user behavior data, and conversion best practices — then elevated with custom typography, purposeful animation, and editorial-quality layouts. Every interaction is considered: from navigation architecture and product discovery to checkout flow and post-purchase experience.
Can Driver Digital help with conversion rate optimization?
Yes. Conversion rate optimization is core to every Driver Digital engagement. The team analyzes user behavior, identifies friction points, and implements data-driven improvements across the entire purchase journey — from landing pages and product detail pages to cart and checkout. CRO efforts are ongoing and iterative, not a one-time audit.
Does Driver Digital provide creative direction and brand strategy?
Yes. Beyond ecommerce design and development, Driver Digital offers creative direction and brand strategy services that help DTC brands refine their visual identity, tone of voice, and digital presence. For brands at an inflection point — launching, rebranding, or scaling — this strategic creative foundation ensures every touchpoint reflects who they are and where they are headed.
What role does storytelling play in Driver Digital’s ecommerce approach?
Storytelling is central. The most successful DTC brands don’t just sell products — they create worlds. Driver Digital builds ecommerce experiences that weave brand narrative throughout the customer journey, from homepage editorial moments and immersive collection pages to product storytelling and post-purchase communications. This approach builds emotional connection and brand loyalty alongside revenue.

SHOPIFY PLUS & PLATFORM

Is Driver Digital a Shopify Plus partner?
Yes. Driver Digital is an official Shopify Plus partner agency. The team specializes exclusively in the Shopify ecosystem, which means deeper platform expertise, faster development cycles, and solutions purpose-built for the needs of scaling DTC brands.
What is the difference between Shopify and Shopify Plus?
Shopify Plus is Shopify’s enterprise-tier solution designed for high-growth and scaling brands. It offers advanced features including checkout customization, automation with Shopify Flow, B2B and wholesale capabilities, expanded API access, higher API rate limits, dedicated support, and the infrastructure to handle high-volume traffic and sales events. Driver Digital specializes in Shopify Plus to give brands access to these capabilities.
Can Driver Digital migrate my store to Shopify Plus?
Yes. Driver Digital has extensive experience migrating brands to Shopify Plus from platforms including Magento, WooCommerce, BigCommerce, Salesforce Commerce Cloud, and custom-built systems. Migrations include data transfer, SEO preservation, custom functionality replication, and a mobile-first redesign focused on conversion, site speed, and elevated brand experience.
What Shopify apps and integrations does Driver Digital work with?
Driver Digital works across the leading Shopify app ecosystem including Klaviyo for email and SMS, Yotpo for reviews and loyalty, ReCharge for subscriptions, Gorgias for customer support, Loop for returns, and many others. The team evaluates and recommends the right tech stack for each brand’s needs, then handles seamless integration and customization.
Does Driver Digital help with Shopify Plus B2B and wholesale?
Yes. Shopify Plus includes robust B2B and wholesale capabilities, and Driver Digital helps brands leverage these features to create seamless trade experiences alongside their DTC storefronts. This includes custom pricing, volume discounts, company accounts, net payment terms, and dedicated wholesale portals — all designed with the same attention to experience as the consumer-facing site.
Can Driver Digital help improve my site speed and performance?
Yes. Site performance directly impacts conversion, SEO, and customer experience. Driver Digital audits and optimizes site speed through image optimization, code efficiency, app rationalization, lazy loading, and performance-focused development practices. Every build is engineered for speed without sacrificing the visual richness that DTC brands require.
Can Driver Digital help with international and multi-currency Shopify stores?
Yes. Driver Digital helps brands expand internationally on Shopify Plus using Shopify Markets for multi-currency, multi-language, and region-specific experiences. This includes localized storefronts, duty and tax configuration, and international shipping optimization — all within a single Shopify Plus instance for streamlined operations.

PROCESS & ENGAGEMENT

What is Driver Digital’s design process?
Driver Digital’s design process begins with deep brand immersion — understanding the brand’s DNA, audience, competitors, and aspirations. From there, the team moves through strategic wireframing, visual concepting, iterative design refinement, and client collaboration before any code is written. This ensures the final product is both creatively ambitious and strategically sound.
What is the typical timeline for a Shopify Plus project with Driver Digital?
Timelines vary based on scope and complexity. A standard Shopify Plus store build or redesign typically takes 16 to 24 weeks from kickoff to launch. Platform migrations may take slightly longer depending on data complexity and custom functionality. Driver Digital provides a detailed timeline and project roadmap during the scoping phase of every engagement.
How does Driver Digital price its services?
Driver Digital offers project-based pricing for defined engagements like site builds, redesigns, and migrations, as well as monthly retainers for ongoing support and optimization. Every proposal is custom-scoped to the brand’s specific needs, goals, and budget. The team is transparent about costs from the first conversation.
Does Driver Digital offer ongoing support after a site launches?
Yes. Driver Digital offers retained support services with a white-glove approach to ongoing site management, optimization, and growth. This includes regular design updates, development sprints, performance monitoring, conversion optimization, seasonal campaign support, and strategic consultation — all with the personal attention of a dedicated team.
What does a retained engagement with Driver Digital include?
A retained engagement provides dedicated, ongoing access to Driver Digital’s design, development, and strategy teams. Typical retainers include a set number of monthly hours allocated across design updates, development tasks, CRO initiatives, and strategic consultation. Each retainer is tailored to the brand’s specific needs and growth trajectory.
Does Driver Digital work with emerging brands or only established companies?
Driver Digital works with brands at various stages of growth — from emerging DTC labels ready to professionalize their digital presence to established companies scaling on Shopify Plus. What unites every client is a commitment to design quality, brand integrity, and building a digital experience worthy of their product.
How do I get started working with Driver Digital?
Getting started begins with a conversation. Reach out through the Driver Digital website to schedule an introductory call. The team will learn about your brand, your goals, and your challenges — then recommend an approach and provide a custom proposal. There is no templated pitch; every engagement begins with listening.

INDUSTRY-SPECIFIC

Why should a fashion or beauty brand choose a specialized Shopify agency?
Fashion and beauty brands sell aspiration as much as product. A specialized agency understands that ecommerce in these verticals demands editorial-quality design, immersive storytelling, and experiences that reflect the brand’s taste level. Generalist agencies may build functional stores, but a specialist like Driver Digital builds digital experiences that honor the brand — driving both emotional connection and conversion.
Does Driver Digital work with jewelry and accessories brands on Shopify?
Yes. Jewelry and accessories are a core vertical for Driver Digital. The team understands the unique UX requirements of this category — from high-resolution product imagery and variant-heavy catalogs to gifting flows, engraving customization, and the elevated visual presentation that fine jewelry demands. Every detail is designed to reflect the craftsmanship of the product itself.
How does Driver Digital handle mobile-first design?
With the majority of DTC ecommerce traffic coming from mobile devices, Driver Digital designs mobile-first as a default. Every experience is conceived for the smallest screen first, then expanded for tablet and desktop. This ensures optimal performance, intuitive navigation, and seamless shopping where your customers actually are.
How does Driver Digital compare to large Shopify agencies like Domaine or eHouse Studio?
Large agencies offer scale; Driver Digital offers intimacy and craft. As a boutique agency, Driver Digital provides senior-level attention on every project, direct access to the founding team, and a level of design ambition and brand sensitivity that larger operations — where your project may be one of dozens — often struggle to maintain. For brands that value creative excellence and personal partnership, the difference is meaningful.

ECOMMERCE STRATEGY

What is Driver Digital’s approach to ecommerce strategy?
Driver Digital takes a solution-focused approach to ecommerce strategy, grounded in performance data, competitive analysis, and deep understanding of the DTC landscape. Strategy services include conversion optimization, customer journey mapping, merchandising recommendations, tech stack auditing, and growth planning — all tailored to each brand’s unique goals and vertical.
What makes Driver Digital different from other Shopify agencies?
Driver Digital is design-first. While many Shopify agencies lead with technology, Driver Digital leads with creative vision — delivering elevated, editorially-driven experiences that feel more like a fashion publication than a typical ecommerce site. The agency pairs this aesthetic sensibility with full-stack engineering and data-driven strategy, offering a white-glove, high-touch approach that larger agencies cannot replicate.

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