Yes, we deliver exceptional work and extraordinary value. Yes, we care deeply, and we mean business. But we are human beings first. We are kind, generous, and empathetic. We are guided by integrity, and we find joy in what we do. It’s in our nature—after all, we are all human.
- 100%
- Retained services client retention rate.
- 75%
- Female comprised team.
- +9,317
- Hours of client service in 2024.
- +20
- Sites launched to date and counting.
- 1
- Epic choreographed Driver team dance video.
- 4
- Years in operation. Decades of combined experience.
Founder Led
Choose your agency like you would any other partner. We lead with humanity—it’s in our nature.
David Yassky & Jacquelyn Laufer
After years of joint collaboration and decades of individualized experience across ecommerce, fashion, editorial, and digital strategy, David Yassky and Jacquelyn Laufer officially founded Driver Digital in 2021. With an emphasis on relationships, transparency, exceptional service and kindness, Jacque and David pride themselves on creating an environment where clients and team members alike, feel valued, successful, and where joy and respect are prioritized and celebrated.
Leadership Team
Service first leadership from people you genuinely want to spend time with.
- Principal & Partner
- Partner
- Chief Technology Officer
- Head of Design
- Founding Executive Advisor
David Yassky
A creative leader and brand developer with a uniquely dynamic background spanning the worlds of editorial, ecommerce, fashion, and retail, David is thoughtful, resourceful, accessible, and an ideas powerhouse. As Principal of the agency, he also oversees design and creative, user experience and client strategy.
Jacquelyn Laufer
Jacquelyn Laufer, is an E-Commerce, Digital Marketing, Solutions and Project Management expert with rich experience in the luxury fashion, beauty and agency industries. As partner, Jacque oversees technical solutioning, operations and new business.
Maria Carter
As CTO, Maria brings the leadership, judgement, and technical acumen required to make pivotal decisions and execution plans on behalf of our clients. With over 18 years of experience in the engineering and development landscape, Maria is also a respected expert within the Shopify ecosystem.
Tina Liberti
Tina Liberti is a digital designer and art director with over a decade of experience in multimedia branding, visual communications and web based design. Her approach to design is clean, simple and with razor precision. Of course it helps that she has an extraordinarily elevated and uncompromising taste level.
Mark Perini
Mark Perini is a pioneering industry development leader and one of the most respected and sought after Shopify experts in the world. He has built, developed, maintained, scaled and advised on hundreds of Shopify stores over his career and continues to lead innovation within the ecosystem. Mark is a trusted founding executive advisor, providing critical expertise to Driver's most advanced projects.
The Driver Manifesto
01
Kindness
Towards each other, our clients & partners, our friends, and our community. Kindness is in our nature.
02
Generosity
Of spirit, of time, off knowledge, of resources. We believe in sharing what we have and what we know—because when everyone wins, it's magical.
03
Empathy
Through every lens, every human interaction, every Challenge. Empathy leads to grace, and grace leads to success.
04
Integrity
What we do, and how we do it - especially when no one is watching. No compromises.
05
Joy
We believe work can—and should—be fun and joyful. Joy is in our nature. We bring it to each other and our clients, prioritizing meaningful interactions and impactful experiences.
Driver Joy
We believe work can—and should—be fun and joyful. Joy is in our nature. We work hard to bring joyful interactions and experiences to everyone we connect with. Here's a little Driver Joy in action - courtesy of our Holiday 2024 Agency Film.
The Reviews Are In.
A few of the accolades, compliments and kind words from our happy clients and long standing partners. Experience what it's like to work with team Driver.