Accessible fashion. Strategic collection drops.
PROJECT+
After experiencing triple digit revenue growth since their founding in 2017, Avara founder Emily Wickard came to Driver in need of a key partner to identify, and implement a strategic digital roadmap to support the brand's extraordinary success and next phase. With an exceptionally loyal following of "Avaraistas"and over 85% of traffic coming from mobile devices, the objective became clear: increase conversion rate and AOV with a mobile first experience, increased brand storytelling and a modernized tech stack capable of handling advanced customer demands.
SERVICES+
Web Design
User Experience Design
Shopify Plus Web Development
Brand Guidelines
Photography Tool Kit
Solutions Engineering
Email Marketing
PARTNERS+
Shopify Plus
Yotpo
Gorgias
Firework
Klaviyo
TrueFit
Swym
Optimized Cart Drawer
A triggered cart drawer allows mobile users to make easy product adjustments, direct add-to-bag upsells increase AOV and product discovery, while a free shipping calculator encourages final conversion.
Video Commerce
As the predominant face of her own brand and with over 85% of all traffic coming from mobile, we leveraged Emily Wickard's exceptional storytelling and product knowledge to amplify video commerce. With the help of the Firework application - video commerce on the Avara site is up 565% in conversion rate and 17.5% in AOV over non video channels.
