Sona Home
Founders Priyanka Chopra Jonas and Maneesh K. Goyal of New York City’s haute Indian cuisine restaurant Sona, introduced Sona Home – a sophisticated global collection of fine china, linens and accessories. Driver was engaged to deliver brand identity, ecommerce strategy and to design and develop the brand’s new digital flagship.
Industry:
Services:
- UI Design
- Web Design
- UI Design
- Shopify Theme Development
- Digital Strategy
- Shopify Expertise Consulting
- Photography Toolkits
Branding & Identity
Extending the foundational identity of the Sona restaurant and culinary experience into an expanding portfolio brand now encompassing homeware and tabletop, Driver leveraged the brand's core story and culture, while infusing a vibrant and celebratory color palette, type system and iconography to the brand extension.
A Visual Language
Hospitable and bold colors, augmented by a calmer palette on product listing and detail pages along with geometric signatures like the archway, established the visual language for the mobile first site.
Content Strategy
As a celebrity backed brand, Driver had the challenge of creating a system and hierarchy of expression for combining content and commerce - from detailed product data with nuanced sizes, materials and specifications, with culturally rich and tradition specific storytelling from the world of Priyanka Chopra and her co-founder.
Modern Design Systems
Everything has a place and everything has a home - our approach for creating a site-wide design system and technical toolkit for product and lifestyle imagery, film and editorial content.
A brand built for social with a mega celebrity following.
