Renaissance Hotels
Welcome to R-Finds, a global marketplace for local discovery from Renaissance Hotels - a Marriott Bonvoy global property. In partnership with our friends at the The Gathery, Driver was tasked with building the entire digital ecosytem for this global initiative. The world's largest "gift shop" - featuring curated product and nuanced content from over 180 Renaissance properties around the world - all in celebration of their decade long campaign - Global Day of Discovery.
Industry:
Services:
- Custom Theme Development
- Web Design
- UX Design
- UI Design
- Internationalization
- Analytics & Reporting
Features:
- Marketplace
- Multi Language
Content & Commerce
An artful blend of curated product and meaningful localized content from each of the hotel's global properties, Driver created a digital strategy and hierarchy that met corporate KPI's of discovery, traffic and booking generation, along with promoting local business commerce from the hotels' key communities.
Mobile First
Designed and built for the traveler on the go - our mobile first experience allows Renaissance explorers to view and discover localized content on the go - inclusive of GEO based maps, pins, and curated to do lists within key cities and destinations.
Featured Product Edit
Curation personified: we built dynamic and discoverable product cards and featured sliders highlighting the hand selected product by Renaissance concierge teams from over 180 global locations.
Product Filtering
We married intuitive product discovery with the native behavior of Renaissance guests - allowing users to discover product by region / property, product category and price.
Dynamic Product Grid
The product listing experience features a dynamic grid system with paginated scrolling and highlighted product cards to enhance the user journey.
User Engagement
Interactive hotel location markers were integrated into the design as clickable elements to engage users.
Product Curation
The merchandising strategy employed color curation to create a refined, user-friendly shopping experience that feels both calming and sophisticated.
Content Strategy
Reinforcing product discovery through editorialized features, influencer curations, localized shopping lists and searchable article data.
Discovery Vertical
Users find any and everything Renaissance hotel related through a dedicated discovery vertical searchable and filterable by franchise type including guides, lists, articles and interviews.
Advanced Dynamic Site-wide Filters
Get exactly where you want to be with ease and intuition. From language and currency selection, to content franchise filtering and product discovery by continent, category and price, users enjoy a personalized and uncomplicated experience.
Driver Digital was a valued digital partner in supporting The Gathery’s global marketing campaign for Renaissance Hotels. The agency's expertise, valuable insight, and flawless execution were critical in the creation of the central product - our affiliate eCommerce and editorial website - delivering measurable success for participating small businesses and independent retailers worldwide. We are grateful for Driver Digital's quick interpretation of our creative direction and adept adaptation to complex technical requirements, which showcased their exceptional skill, strategic approach and professionalism.
Nicky Balestrieri | Founder at The Gathery
