The Salon at Bergdorf Goodman
An iconic address : A new standard in experiential beauty. Tasked with building a brand DNA worthy of a luxury heritage New York institution, Driver envisioned a mind, body and spirit philosophy across all brand touchpoints. From identity and ideation, to web design and campaign creative, we built a 360 degree world of beauty for the discerning, modern consumer.
Industry:
Services:
- UI Design
- Web Design
- Shopify Theme Development
- Digital Style Guides
- Photography Toolkits
- Digital Campaigns
- Digital Content Strategy
- Copywriting & Brand Voice
Partners:
- Shopify
- Klaviyo
Branding & Identity
We created an entire branding and identity suite for the new luxury beauty salon experience from Bergdorf Goodman. From logo, typeface, palette, iconography and tone of voice - we built a world of beauty rooted in mind, body and spirit.
Digital Campaign
There's power in numbers. Unlike the monolithic approach where luxury salons are built upon the celebrity of their namesake founder, we envisioned a true Collective for the Salon at Bergdorf Goodman - where a diverse and international group of talented veterans align to bring extreme value and perspective. We tell their, and the salon's unique story in this digital campaign film.
Brand Identity
A calm and luxurious expression of beauty across all brand touchpoints.
User Experience Design
Artfully combining editorialized content, key service information, logistics and a booking portal in and elegant and intuitive mobile-first experience.
Creative Campaign
When you invest as much in the redesign and build of an iconic physical space like the penthouse of Bergdorf Goodman - it requires sensational and emotive imagery and storytelling. We combined physical imagery of the new salon along with with a modern beauty campaign and elevated portraits of the world class collective talent.
