Mizensir Parfums
In need of a visual refresh and upgrade, better aligning the Swiss brand’s e-commerce platform with its elevated brand DNA - we were tasked with a full home page redesign for both desktop and mobile, while optimizing all site-wide navigation and user experience.
Industry:
Services:
- Web Design
- UX Design
- UI Design
- Taxonomy & Navigation
- Digital Style Guides
Elevating Brand Visuals
As often the first point of entry for users, it's critical that a digital storefront's homepage deliver on both brand standards and function. By updating Mizensir's digital style guide including a color palette expansion, introducing new design systems, and streamlining user experience we delivered a revitalized and performant new homepage.
Leveraging Existing Assets
We performed and in depth audit of existing brand assets, curating an aspirational edit of imagery, delivering a content strategy that best told the Mizensir story.
Converting New Customers
A critical new customer acquisition tool, Mizensir's Discovery sets allow users to customize a sample collection of fragrances while earning rewards towards a future purchase. We designed a dynamic slider inclusive of hover states calling out scent profiles with direct add to bag functionality.
Visual Identity
It was key we illustrate to client stakeholders how our identity changes would sit within the larger omnichannel brand experience. We completed an in depth design explore and prototyping phase demonstrating our vision.
Menu Navigation
We performed a taxonomy and navigation audit to help identify important changes to the Mizensir header and mega menu, creating more user entry points and real estate for hero content.
