Joseph Abboud
Under new ownership and operation, Joseph Abboud needed a comprehensive ecommerce experience to accommodate their expansive licensee partner network. Parent company WHP Global tasked Driver with modernizing the brand's digital identity and designing a best in class digital flagship that leveraged the equity of the brand's namesake founder.
Industry:
Services:
- Brand Identity
- UX Design
- Web Design
- Digital Content Strategy
- Digital Roadmapping
- User Flow & Customer Journey Mapping
Branding & Identity
Driver designed a new logo suite for the brand inclusive of hand drawn iconography for their made to order bespoke collection, created a new site-wide typeface system, and expanded the digital color palette.
Content Strategy
Reviewing archival content from the brand's original founder, we leaned into core principals of tailored menswear including an emphasis on: The Fit. The Fabric. The Man. Made in America manufacturing was also a core component to content strategy and messaging.
Photography Tool Kit
Driver created a photography tool kit and art direction guide setting the tone and technical direction for all lifestyle and hero photography. We also supported all licensing partners with standards of excellence guidelines and requirements for vendor supplied product photography.
WOW is one word I would use to describe working with Driver!! Very forward-thinking and inspiring group. I have recommended them to other clients and will continue to.
Rick Watson | CEO at RMW Commerce
Site Design
We married diverse product needs from custom bespoke suiting attributes to accessories and watch categories, while prioritizing editorial storytelling and brand first content.
