Oliver & Clarke
When you’re carrying the most prestigious luxury brands on earth from Rolex and Cartier to Piaget and Audemars Piguet, your digital storefront must be an exceptional experience. Oliver & Clarke came to us for just that - a full site redesign and platform migration to Shopify, creating a conversion-centric new home for their exclusive collection of vintage, neo-vintage and pre-owned watches.
Industry:
Services:
- Shopify Migration
- Shopify Theme Development
- Web Design
- UX Design
- Custom App Development
Shopify Migration & Tech Stack Selection
New to the Shopify platform, it was key that we created a simple and streamlined migration process for the client as well as simplified and logical tech stack and app selections. We prioritized agile and reusable components and key native section to ensure easy content and product maintenance.
Technology
Creating urgency and demand via a custom "Dutch Auction" app with strategically timed price drops.
Taxonomy and Navigation
For optimized SEO and a more intuitive user journey, we recalibrated site wide taxonomy - including navigation, categories and filters for an enhanced user experience.
Performance Focused PDP's
We streamlined and optimized all watch PDP's leveraging Metafields and Metaobjets to call out dynamic value propositions and benefits for each timepiece, including era, material, vintage year of origin, as well as dial, bezel and case condition. Users have the ability to submit Inquiry forms and book and in person appointment at the brand's Los Angeles headquarters.
