Eating Tools
"Don't Eat With Your Hands" - the defining thesis from this brand's extraordinary collection of unique handmade Eating Tools and chef knives. With a curated, international assortment of the world's finest tools for the kitchen, Driver had the unique assignment of blending a luxury product and customer base with an inherent sense of utility. We migrated the brand from a complicated and encumbered Prestashop platform to a frictionless and elegant Shopify 2.0 custom website.
+25%
YOY total sales
+31%
YOY Total orders
Industry:
Services:
- Shopify Migration
- Custom Theme Development
- Web Design
- UI Design
- Solutions Architecture
- Digital Strategy
- Digital Style Guides
- Photography Toolkits
- Shopify Expertise Consulting
Partners:
- Shopify
- Klaviyo
+25%
YOY total sales
+31%
YOY Total orders
Digital Brand Identity
Combining the naturally masculine elements of eating tools with the luxurious quality of this one-of-a-kind product, we designed a modern digital identity suite that artfully straddled utility and heirloom.
Meet The Maker
The exceptional artisans and makers of these often one of a kind tools are the lifeblood of the brand's curated assortment. Detailed spotlights and content on each maker support the user's admiration for the value propositions behind this elevated product.
Mobile First
With exceptionally high mobile trends we designed the site for vertical hand held screens, easy product viewing and logically stacked calls to action.
Custom Navigation
How do you tell a visual story conveying the difference between 12 different knife types? Our custom icon based header and drop down navigation hand illustrated tool types for user friendly intuitive identification.
Digital Campaign
Heroic lifestyle photography romanticizing the concept of heirloom tools while validating the luxury price point was a key objective for site-wide imagery. Driver art and creative directed all launch content.
Photography Tool Kit
Setting the standards for product photography across dozens of categories and size and scale standards was a critical task to ensure consistency of quality and user experience. Driver created a photography tool kit setting the technical approach for all site wide product photography.
