Team Laird
When iconic creative director Trey Laird set out to launch his newest venture, Team Laird, he turned to Driver to envision its digital home. Centered on the idea of strategic creative, the agency needed a modern, aspirational platform that could showcase dynamic new work while honoring a deep archive of culture-defining campaigns. With studios in New York and Milan, the bilingual site—available in English and Italian—is built on the Sanity platform.
Industry:
Services:
- Web Design
- Web Development
- User Experience (UX) Design
- User Interface (UI) Design
- Solutions Architecture
BUILT FOR IMPACT
With rich photo and video assets from the world’s greatest brands, including Boss with David Beckham, Tiffany & Co with Zoe Kravitz and Elle Fanning, Tom Ford with Lady Gaga, Donna Karan and DKNY - ensuring high visual impact was key to the site’s experience and pagination.
Dynamic CMS
With an exceptional quantity of visual assets and high resolution photography and video it was essential we built on a flexible and dynamic CMS capable of blending performance with ease. We built on the Sanity Platform. DKNY campaign featuring Kaia Gerber.
CULTURE DEFINING CAMPAIGNS
