Driver Digital Names Maria Carter Chief Technology Officer
Carter will spearhead digital innovation and help scale the development department.
After nearly 3 years in various engineering roles within the agency's development team, Driver is thrilled to announce the appointment of Maria Carter to the position of Chief Technology officer.
As CTO, Maria brings the leadership, judgement, and technical acumen required to make pivotal decisions and execution plans on behalf of our clients. With 18 years of diverse web development and engineering experience and 7 years as a Shopify Partner, Maria’s expertise and deep domain knowledge direct industry-leading architecture and solutions for Driver’s digital products. Informed by her graduate training in leadership studies at the University of Florida and St. Thomas University, Maria combines academic rigor with practical experience to cultivate high-performing development teams that consistently deliver exceptional digital experiences. Her perspective fosters a culture of continuous learning, technical excellence, and innovation, in which mentorship is prioritized, light-heartedness is encouraged, and empathy - with clients, teammates, and users - is a guiding principle. Under her leadership, Driver's technical teams transform complex client challenges into sophisticated, scalable solutions.
"It's a deep privilege and honor to have Maria step into this critical role at Driver. Her exceptional judgement, calm and confident demeanor and pure brilliance are a joy to experience," says David Yassky, Principal and Partner at Driver Digital. "On a personal level, it's a proud and exciting moment to welcome a female leader and a fellow member of the LGBTQ+ community to this role, one in which continues to experience underrepresentation. When she’s not staring intently at lines of code or listening thoroughly in a client meeting, Maria enjoys trail-running, snowboarding, and vegetable-gardening in the French Alps, where she lives with her wife, American historian Dr. Aurelia Aubert, their 2-month-old daughter, Lily, and a few very affectionate cats.
Driver Digital is a New York based creative web design and development agency specializing in the Shopify and ecommerce ecosystems. The agency helps brands in the fashion, beauty, home and lifestyle verticals define, grow and scale their digital businesses. Driver Digital is a Shopify partner agency.
